amga4_customer cookie

What does amga4_customer cookie do and does it need to be edited?

The amga4_customer cookie is designed to collect the group and ID of a customer (if available) for use in Google Analytics. It is added to dataLayer for subsequent transmission to Google Analytics. The collection of this data occurs consistently, and it is transmitted along with dataLayer according to the consent provided by the customer:



This functionality ensures that Google Analytics can accurately segment and analyse customer interactions based on their group and ID, enhancing the ability to tailor and optimize user experience on websites. As customer data is transmitted to Google Analytics according to general consent, it doesn't require additional manual configuration.

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