We need to output both individual and parent SKUs with the simple products belonging to a configurable product in the feed. Is this possible?
Indeed, it's possible to use the SKU attribute in two fields. One field, marked as Parent=No, will pull each product's individual SKU; the other, configured as Parent=Yes, will output the SKU of the configurable product:
You can use this functionality to import configurable products correctly to the Google Merchant Center. More information on the best practices can be found in our guide.
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