How to submit product feed to Google Merchant?

How to submit product feed to Google Merchant?

Once the feed is created in the Magento, you can upload it to the Google Merchant, following these simple steps.

Step 1. Create a primary feed in your personal Google Merchant account in Products → Feeds.

Step 2. Specify the basic information for that feed: country of sale and language.

Step 3. Specify the feed name and the connection type - upload.

Note: the primary feed in Google Merchant should have the same name as the feed in Magento. See an example on the screenshots below.

The name of the feed on the Feeds grid:

Step 4. On the third step, please specify the feed file name. It is also required to specify the feed file extension type. You just need to paste here the name of the feed from the file column on the Magento product feed grid:

In the example below it goes as follows:

When all the details are specified, click the Create feed button. The primary feed is added to the Merchant successfully:

It is still empty though, so the next step is uploading the feed file from Magento to Google Merchant. In order to do that, the path to the primary feed should be specified in the Magento feed.

Step 1. Please open the SFTP/FTP/GCS tab in the Merchant general settings.

Step 2. Select the credentials for the preferable connection method (SFTP/FTP). You can get the password by clicking on the red Generate/Reset button. 

Step 3. Paste the credentials to the feed into the FTP settings tab. In the example below, FTP connection is selected and the passive mode should be enabled for this connection type. The path to Google servers is always a root path that could be marked as a slash.

Once the credentials are added, click on the test connection button to make sure that connections go through.

Step 4. Click on Save and continue, then Generate the feed. It will get uploaded to Google Merchant in a few minutes. It might take a little longer depending on the size of the feed and the number of products included. 

When the generation is finished, the feed will be automatically uploaded to Google Merchant: