When using AI to generate product content, it can sometimes be challenging to get accurate and detailed results. Generated posts may be too broad, overlook key product information, or fail to highlight what makes your product valuable. 

Creating a well-structured AI template with a customized prompt helps you control the output and generate more precise, product-focused content.

Why should you use custom prompts for AI templates?

A custom prompt allows you to provide additional instructions and define how AI should generate content. With the right prompt, you can:

• Control the writing style and tone of voice

• Set the required content length

• Define SEO requirements

• Make sure important product details are included

• Reduce irrelevant or inaccurate information

Instead of relying on a general AI instruction, you can guide the AI to create content that better matches your products and brand.

Define a role for AI

One of the easiest ways to improve AI-generated content is to assign a specific role to the AI.

For example, instead of simply asking AI to "write a product description," you can specify:

Act as an experienced e-commerce marketing specialist and create a product description that highlights key benefits for online shoppers.

or:

Act as an SEO specialist and create optimized product content using relevant keywords while keeping the text natural and customer-focused.

Defining a role helps AI understand the expected expertise, writing style, and content goals.

Provide a source of truth for AI

To generate accurate product content, AI needs reliable information about the product. The more specific context you provide, the more relevant the final result will be.

Product variables available in our app can help you provide AI with essential product details:

{PRODUCT_TITLE}

{PRODUCT_URL}

{SHOP_NAME}

{SHOP_URL}

{PRODUCT_PRICE}

{DISCOUNTED_PRICE}

{COMPARE_AT_PRICE}

These variables allow AI to understand the product context and use real store information when creating content.

For example, instead of generating a generic post, AI can create content based on the actual product name, pricing information, and store details.

Add anti-hallucination instructions

AI can sometimes create information that sounds convincing but is not based on real product data. To avoid inaccurate content, include clear instructions in your prompt.

For example:

• Do not invent product features, specifications, or integrations

• Do not add information that is not provided in the product data

• Avoid generic marketing phrases and unsupported claims

• Use only confirmed product details

• If information is missing, omit it rather than making assumptions

These instructions help ensure that AI-generated content remains accurate and trustworthy.

To sum it up

A good AI template combines:

1. A clear AI role — defines the expertise and writing approach

2. Product context — provides accurate information through variables

3. Specific requirements — sets the desired structure, length, and SEO rules

4. Accuracy guidelines — prevents irrelevant or invented information

By creating detailed prompts, you can better control the output of the {AI_RESULT} variable and generate product posts that are more precise, informative, and useful for your customers.