Fixing Missing GTM Events

Events are not firing in the GTM. How to fix this?

Please, refer to our comprehensive video guide on how to check if Google Analytics events are firing on your website:
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The most common reason is the Tracking via Measurement Protocol functionality enabled for all the events.



As a result, events are sent directly to Google Analytics servers via HTTP requests, and these events data are not added to the tag manager, so that events are not duplicated for Google Analytics. For more details, please, refer to the following documentation from Google.

To resolve the issue, please, take the following steps:

Step 1. Leave enabled only the events that you would not like to track via browser, such as, for instance, 'Refund' event.
Step 2. Export the Json file with the variables, tags and events anew.


Step 3. Import the file to the GTM container by navigating to Admin > Container > Import Container in the GTM account.


Now all the needed tags will be available in the GTM configuration and sent via browser to the relevant container.



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