Does the Facebook Pixel support Advanced Matching?
Since v.1.2.0 Facebook Pixel Pro extension adds compatibility with Advanced Matching, enabling customer information to be sent along with Meta Pixel events. You can find the 'amasty/module-facebook-pixel-advanced-matching' package for installing in composer suggest. Please note that the module is available as a part of an active subscription.
After installing the Advanced Matching extension, the functionality will appear in Marketing → Amasty Facebook Pixel → Manage Pixel IDs and could be enabled for the pixel required:
As soon as the Advanced Matching is enabled, the following information will be additionally transmitted for logged-in customers via Facebook pixel: Email, Phone Number, First and Last Name, City, State and ZIP Code. Additionally, a dependent setting Customer ID will appear. For guests, the external_id parameter with the client session ID would be added to the events enabled on the pixel page. For logged in clients: the Magento Customer ID would be sent.
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