Does the Facebook Pixel support Advanced Matching?
Since v.1.2.0 Facebook Pixel Pro extension adds compatibility with Advanced Matching, enabling customer information to be sent along with Meta Pixel events. You can find the 'amasty/module-facebook-pixel-advanced-matching' package for installing in composer suggest. Please note that the module is available as a part of an active subscription.
After installing the Advanced Matching extension, the functionality will appear in Marketing → Amasty Facebook Pixel → Manage Pixel IDs and could be enabled for the pixel required:
As soon as the Advanced Matching is enabled, the following information will be additionally transmitted for logged-in customers via Facebook pixel: Email, Phone Number, First and Last Name, City, State, and ZIP Code. Additionally, a dependent setting Customer ID will appear. For guests, the external_id parameter with the client session ID would be added to the events enabled on the pixel page. For logged in clients: the Magento Customer ID would be sent.
Also, 2 new settings were added to the module:
1) Product Identifier (SKU/ID) - you may choose how to identify products in the pixel: either by SKU or by Product ID from your Magento catalog. If the SKU option is selected, product SKUs will be displayed in the content_ids parameter of the events as the product identifiers. If the Product ID option is selected, the Magento Product IDs will be displayed instead.
2) Parent or Child Identifier - select whether the identifiers of child or parent products should be tracked in the events. The option selected in the Product Identifier setting will determine whether SKUs or Product IDs are tracked for the products of the selected type (parent/child). For grouped products, only childs' SKUs or Product IDs will be tracked.
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