Do you have a module for Facebook Conversion API with GTM Support?

Do you have a module for Facebook Conversion API with GTM Support?

When it comes to enhancing your digital marketing strategy and accurately tracking user interactions on your website, utilizing the right tools is essential. Unfortunately, Amasty does not have a unified module that combines the functionalities of Facebook Conversion API (CAPI) and Google Tag Manager (GTM). Nevertheless, specialized modules are available for each option and allow working with respective platforms.

Facebook Conversion API support

The Facebook Conversion API feature is available within the Facebook Pixel Pro extension. This module effectively connects your website to Facebook’s Conversion API, enabling events' tracking to ensure maximum data accuracy. For more details on this functionality, please refer to this article.

Google Tag Manager support

For using GTM functionality, we offer the Google Analytics 4 with GTM Support module. It offers seamless integration with Google Tag Manager, providing the flexibility and control needed to manage tracking tags without altering website code.

These modules operate independently, and there's no single solution that combines their functionality. Events captured through one cannot be transferred to another, ensuring that each platform functions optimally within its ecosystem. This allows businesses to maximize the efficacy and accuracy of their data tracking strategies.

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