We got emails on a daily basis from our loyal customers to have fixed discounts for their purchases. However, giving fixed discounts for many customers would decrease our profits in the long run. Therefore, we wanted to introduce other way than giving direct discounts and referred to the Amasty Reward Points extension.

Beside some general configurations, we have created rules from the extension to award customers based on their interactions with the website:

It has helped to increase our registered customers, increase in sales and furthermore, we have had a lot of customers returning to make purchases with reward points.

Customers can track their rewards balance and history in their accounts and what is also important, they can see how many points they can get for one or another action as we enabled highlights for storefront. For example, not registered users see a note that they can get 200 points for registration: