We wanted to enhance conversions by visually showing customers what products are on sale. While configuring the extension, we created rules for product labels to be displayed on both category and product pages. Mostly we have labels for products on sale, but we also created some for free shipping, free bundles, and some other bonuses. 

It's difficult to measure the increase in conversion rate, but we definitely have it. Our customers get enhanced product listings, they immediately see what products have bonuses while exploring the catalog, and it stimulates them to buy. 

Product page: