Follow Up Email

Follow Up Email

Extension 


Case description

Sending automatic emails to B2C customers on their birthday with congratulations and a discount code as a birthday gift. Birthday offers are a must-have today in eCommerce as they have proven their effectiveness for both the store and for customers, so we decided to implement such birthday emails in our shop. 

Configurations

We created and configured the rule once, the plugin sends emails automatically with a unique automatically generated code. The customer receives the code by email and places a new order with the provided coupon code.
We set the plugin to send emails 5 days before a customer's birthday with a 10% voucher code for the whole cart:



General feedback and examples of the result

Congratulations and discounts increase customer loyalty and urge them to place a new order, as a result we have more sales, more happy and returning customers. 

A screenshot of an example email sent to customers: 




This Follow Up Email case is written based on the information provided by our client, who preferred to remain anonymous.